Pendant Sets

A pendant set is how a first-time gold buyer becomes a customer for life. It has to feel complete in the box, and it has to be priced where a gift decision is easy.

Pendant sets are the workhorse of Indian gold retail. Weddings and festivals drive the big necklace purchases, but pendant sets sell every week of the year — birthdays, naming ceremonies, first salaries, anniversaries, Akshaya Tritiya and Diwali. WHAT THIS CATEGORY COVERS Gifting sets from 4 to 8 grams: a light pendant, a fine chain and small matching tops. Core daily-wear sets from 8 to 15 grams, the fastest-moving band. Deity and religious pendant sets — Lakshmi, Ganesha, Balaji, Venkateswara, Om, Shiva, Cross and Ayat — in plain and antique 22K. Diamond and CZ pendant sets in 750 hallmarked 18K, where the harder alloy holds a fine setting properly. Temple-form and kasu pendant sets for customers who want heritage motifs at an accessible weight. Statement stone-set coordinates from 20 to 30 grams for festive counters. Personalised name, initial, date and birthstone pendants made to order. HOW WE BUILD A SET The pendant is designed first, then the chain gauge and length are chosen to carry it correctly — a heavy pendant on a fine chain is the most common reason a set comes back. Bails are reinforced and closed so the pendant cannot slip. Earrings are matched to the pendant motif and weight-balanced left to right. The set is finished and polished as one unit so the colour and lustre match across all three pieces, which loose-assembled sets never achieve. QUALITY AND HALLMARKING 22K pieces carry the BIS 916 hallmark, 18K pieces carry 750, HUID applied before dispatch. Each component is weighed separately and the breakdown is printed on the invoice so your counter pricing is fully transparent. Stone settings are probe-checked and clasps are cycled. Sets are packed in premium velvet boxes with an authenticity card and care instructions, ready to hand over as a gift without repacking. BUYING INFORMATION FOR RETAILERS Minimum order is 50 grams with mixed designs allowed. Making charges are quoted per gram by design and finish. Gold is billed at the day's rate — check our live rates page. Dealer pricing, festive-season standing orders and pin-code exclusivity are available through our dealer programme, and full catalogues with weights and finishes are sent on request. MERCHANDISING ADVICE Keep pendant sets in three visible tiers — under 8 grams for gifting, 8 to 15 grams for core, and two or three statement pieces above 20 grams — and rotate the gifting tier before every festival. Retailers who follow this pattern report pendant sets as their most reliable weekly turnover.