AMBAAGOLD
Journal

Stories of gold & heritage.

Insights from the atelier, guidance for brides and buyers, and the latest from Ambaa Gold and Ziva Jewels.

A complete guide to South Indian temple jewellery
Featured · Heritage
Heritage · 8 min read

A complete guide to South Indian temple jewellery

From Chola-era motifs to modern reinterpretations — understanding the language of temple jewellery.

Read article
Latest

Recent writings

How to choose a bridal jewellery set that lasts generations
Bridal · 6 min read

How to choose a bridal jewellery set that lasts generations

Practical guidance for brides and families — weight, finish, fit and craftsmanship.

Read
What private label jewellery manufacturing really means
Wholesale · 5 min read

What private label jewellery manufacturing really means

Behind-the-scenes of how India's leading retail brands quietly use OEM partners like Ambaa Gold.

Read
Caring for your gold jewellery — a generational guide
Care · 4 min read

Caring for your gold jewellery — a generational guide

Storage, cleaning, travel and repair tips that keep gold gleaming for decades.

Read
Why the 916 BIS hallmark matters
Quality · 3 min read

Why the 916 BIS hallmark matters

Understanding what hallmarking certifies, why it matters, and how to verify it on every piece.

Read
Introducing Ziva Jewels — the Ambaa Gold retail brand
News · 4 min read

Introducing Ziva Jewels — the Ambaa Gold retail brand

How and why we launched our consumer-facing brand, and what it means for retail.

Read
22K vs 18K gold — which is right for you
Quality · 5 min read

22K vs 18K gold — which is right for you

Purity, durability, colour and price compared, with honest recommendations by use case.

Read
The complete gold-buying guide for India (2026)
Buying Guide · 9 min read

The complete gold-buying guide for India (2026)

From reading the daily gold rate to GST, making charges and buy-back — everything a first-time buyer should know.

Read
Mangalsutra designs — regional styles and modern interpretations
Bridal · 6 min read

Mangalsutra designs — regional styles and modern interpretations

Maharashtrian, South Indian, Gujarati and contemporary daily-wear mangalsutras decoded.

Read
Antique, Polki and Kundan — what's the difference?
Heritage · 6 min read

Antique, Polki and Kundan — what's the difference?

Three of India's most iconic jewellery traditions, side by side.

Read
The story of the kasu mala — coin necklaces of South India
Heritage · 5 min read

The story of the kasu mala — coin necklaces of South India

Why Lakshmi-coin necklaces have endured for a thousand years across temples, dancers and brides.

Read
Starting a gold jewellery store in India — a practical playbook
Wholesale · 8 min read

Starting a gold jewellery store in India — a practical playbook

Licences, hallmarking, sourcing, working capital and how OEM partners reduce risk.

Read
Stay informed

Receive our journal

No spam — one curated update per month.

Or contact us directly