Deepavali & Dhanteras gold — a buying guide for families and jewellery stores
What to buy for Dhanteras and Deepavali: 22K plain gold, gold coins-style kasu jewellery, light chains and bangles — and how stores can plan festive stock.
Why gold during Deepavali week
Across Telugu, Tamil, Kannada and Malayali homes, Deepavali and Dhanteras are among the most popular times of the year to buy gold — for Lakshmi puja, gifting and starting the wedding season.
Festive picks for families
Plain 22K chains and bangles, Lakshmi and kasu designs, lightweight earrings and pendants are the pieces most families choose. Check the BIS hallmark and HUID on every piece.
Festive stock planning for jewellery stores
Stores do best with a mix of light plain gold in several weight bands plus a few traditional statement pieces. Plan re-orders early, as festive demand runs straight into the wedding season.
Working with Ambaa Gold
Ambaa Gold has manufactured 22K and 18K BIS hallmarked jewellery since 1999 — plain gold, South Indian traditional designs and custom pieces for stores after a quick requirements call. Message us on WhatsApp at +91 98696 09368; prices are on enquiry.
Frequently asked questions
Why is gold bought on Dhanteras?
Dhanteras, two days before Deepavali, is traditionally considered an auspicious day to bring home gold, silver or new utensils as a symbol of prosperity.
What gold jewellery is best to buy for Deepavali?
Plain 22K chains, daily-wear bangles, studs and lightweight kasu or Lakshmi designs are popular festive buys because they are easy to wear and hold their gold value.
Should I buy 22K or 18K gold for the festival?
22K (916) suits traditional and plain gold that is worn and kept for years; 18K (750) suits stone-set and lighter modern designs. Always check the BIS hallmark and HUID.
Can jewellery stores order festive designs from Ambaa Gold?
Yes. Stores can share their festive requirements on a quick call — designs, purity, weights and quantities — and pricing is confirmed on enquiry.
