How wholesale gold jewellery pricing works in India
Metal rate, labour, wastage, hallmarking, GST and margin — the full stack behind a wholesale quote.
Start with the day's metal rate
Every wholesale quote begins with the prevailing rate for 22K (916) or 18K (750) gold on the day of billing, not the day of the order. Because the rate moves daily, serious manufacturers confirm the rate at dispatch and state it on the invoice.
This is why retailers who track the rate closely time their buying, and why we publish live rates on our own site for partners to check before confirming an order.
Then labour, wastage and finishing
On top of metal sit the making charge, the wastage where applicable, stone or kemp cost, and finishing work such as antique plating or rhodium. Handcrafted temple and bridal work carries more of each of these than machine-made chains or plain bangles.
For OEM and private-label orders, tooling and branding are one-time costs spread across the batch, which is why larger repeat orders price better per piece.
Hallmarking, GST and dispatch
BIS hallmarking with HUID is mandatory for gold jewellery sold in India and is part of a legitimate wholesale cost. GST applies to the ornament value. Insured, tracked dispatch is a small but real line item, and one worth paying for on consignments of gold.
A wholesale invoice from Ambaa Gold states purity, net weight, metal rate, making charge, wastage where applicable, hallmarking, GST and dispatch as separate figures.
How a retailer builds a counter price
Retail price is the landed wholesale cost plus your own overhead and margin. Buying direct from a manufacturer removes a distribution layer, which is exactly where a family jeweller finds room to compete with chain showrooms on the same design.
Plan the mix as well as the margin. Fast-moving lightweight chains, mangalsutras and daily-wear 18K keep cash cycling, while heavier temple and bridal sets carry the counter's reputation and higher absolute margin.
Frequently asked questions
- Is there a minimum order for wholesale?
- Yes, wholesale and OEM orders work to a minimum batch that we confirm by design and category when you request the catalogue.
- Is the gold rate fixed at order or at dispatch?
- Rates are confirmed at billing, since the metal price moves daily. The confirmed rate is stated on the invoice.
- Can retailers order under their own brand?
- Yes. Our private-label programme lets a jeweller sell Ambaa Gold craftsmanship under their own showroom name.
